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| Nov 18, 2005 5:28 am |
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email list only or email list plus separate database |
| sherry woodhouse
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This might be a silly question but do you have a separate database of your contacts or clients versus the info you have with ezezine/ConstantContact or whatever you use to stay in touch with people by email? I lost all my data when my harddrive died and I'm trying to start over - in a very organized way.
We have forms on our website to sign up for the ezine and also a form for them to contact us for a price quote. I was thinking that I'd have a detailed database in either Access or Excel for people who are my established clients. On the flip side, anyone who contacted us for more info or whatever other reason would be on the email list. I guess the decision will depend on whether I expect to do direct mailings or not. Email is cheap and in my business we get so many dreamers who contact us with no intention of using our services. For this reason, I thought I would limit mailings to former clients only.
How do you handle your contact info?
I'll also post this on the marketing forum to see if anyone there has any input also.
Thanks,
SherryPrivate Reply to sherry woodhouse (new win) |
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