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| Nov 21, 2005 10:14 pm |
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why opt-out is a bad approach to building a list |
lisa micklin
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This is a true story that happened to me merely minutes ago....
First, what I mean by building a list via opt-out: this is when you just add folks to your list, send a mailing and give them a clear opt-out route.
This is what happened:
I just received 2 different bulk mailings from a colleague of 5 years who's list I did not sign up for. They both had very clear opt-out instructions. So, I opted out as I am very particular about the lists that I want to be on.
Sure as you-know-what, within minutes of opting out, I receive an email from the colleague, the list owner, apologizing for sending the two mailings and for bugging me. She took my opt-out personally. Which then led to me having to send her an email telling her it was nothing personal. ACK!
Moral of the story: Opt-out is not an effective way to build a list. Invite folks to opt-IN and you can avoid all kinds of messy situations like this one. And, don't take it personally if they say "no" to your invitation.
Just thought I'd share, it was kind of amusing,
lisa
~~~~~~~~~~Private Reply to lisa micklin (new win) |
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