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why opt-out is a bad approach to building a list

Dec 27, 2005 4:26 pm

re: re: re: re: why opt-out is a bad approach to building a list

lisa micklin

> Would it be appropriate if in a month's time I send another email to everyone apologising for the automatic add-on to the December mailing and inviting them to opt-in to a regular mailing?

As someone in your address book, I would find it annoying. I would say, if you're willing to set up a digital subscription form (again, check out http://EZezine.com for a kick-butt reliable free host for this service), send a mailing to only the people who *didn't* opt-out or bounce with your initial mailing and ask them to opt-in. You can find suggested wording for this type of mailer at http://EZezine.com/import.html (scroll down the page a bit.)

hth,
lisa
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Private Reply to lisa micklin (new win)

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