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| Mar 15, 2006 4:36 pm |
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re: Generating Business Through Ezines |
Lynn Colwell
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Hi Anne,
Great question. While I do credit my newsletter with quite giving me quite a few clients, I think it's really important to remember that few successful people rely on any one PR or marketing strategy to bring in all their business. It is the MIX that does it.
At the same time, if you have not had a single customer as a result of your newsletter over such a long period, it's probably time to take a look at your newsletter content in relation to the readers. If you have many readers who are not customers, you could survey them to find out why they receive the newsletter and why they haven't migrated. What are you missing? Be sure to look at this question from THEIR perspective, not your own. Assumptions about why people behave the way they do often--not always :)--prove wrong.
I'm sure you'll receive many other responses to your query and I have other thoughts but don't want to go on and on here. If you want to talk further about it, feel free to email me.
Warmly,
Lynn
www.bloomngrow.netPrivate Reply to Lynn Colwell (new win) |
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